Last Revised: November, 2025
This Privacy Notice ("Privacy Notice") describes how InSinkErator LLC, a wholly owned subsidiary of Whirlpool Corporation and part of the Whirlpool family of brands (and its subsidiaries and affiliates), collects, uses, and shares your personal information. By using a Website, App, or interacting with us through channels where this Notice is posted (each, a “Service”), you acknowledge the collection, use, and disclosure of your information as described in this Privacy Notice. Some of our other services or offerings may be governed by their own privacy notices, which we share with you through those services or offerings. This Privacy Notice is not a contract and does not create any legal rights or obligations.
“Personal Information” is information that relates to, describes, is capable of being associated with, or could reasonably be linked (directly or indirectly) with you, and may include Usage Information. “Usage Information” refers to device, Internet and network activity information that InSinkErator, our business partners, and our service providers collect, including information about how you interact with our Services, emails, advertising, and content. We may combine Usage Information with other Personal Information we have about you.
We collect information you provide to us, Usage Information, and may also receive information from other parties, as further described below.
We collect Personal Information through your use of the Services:
We may collect your Personal Information or usage data from third parties, including without limitation:
Usage Information we collect may include: (i) your device ID and IP address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP); and (ii) the type of browser and operating system you use. We may collect other Usage Information about your online sessions, such as the URL you came from to get to our Websites, the sites you visit when you leave us, and the method you used to browse away from the page. This may include Website page and other electronic communications and content from your use of the Website. This might also include the date, time, and location of your visit; the areas of the Website you visit and for how long; what search terms, contact information, or other data you enter; mouse movements; screen captures; products or content you view; or links you click.
Cookies and Other Tracking Technologies. Our Services use tracking technologies to collect Personal Information, including Usage Information. These tracking technologies include, by way of example, cookies, pixels, and tags. While these technologies operate in different ways, in general, they allow us, our service providers, and other third parties to collect and combine information about your online activities over time and across different websites and apps. For example, they allow us to determine how many people are visiting our Websites and other analytics, whether visitors are new or repeat visitors, which pages visitors are viewing and for how long, how people are interacting with our sites, how well certain online advertising campaigns are converting, and other similar usage data. When used in our e-mail communications, they can tell us information such as how you interact with the e-mail, when and whether an e-mail was opened, if and how many times it was forwarded, and what links users click within the e-mail. They support the way we serve our ads, measure the effectiveness of our ads, and to determine the content and advertising to offer you based on your interests. Based on tracking information, we, our service providers, and other third parties can adjust the content, products, services, advertisements, and promotions we provide to better meet your interests, and make you aware of products, services, and offers in which you may be interested. We also use cookies and similar technologies to help us determine when you may have left things in your online shopping cart, and use this information to contact you (e.g. via text or email) and to remind you about the items left in your cart.
To support these activities, we and our partners may use information about your visits, how you use our Services, how you engage with our emails or offers, your other interactions with us, and your interactions with other third parties and other websites.
In addition to the above-mentioned functions, cookies and other tracking technologies can also perform functions that are necessary to the operation of a website or important to the performance and functionality of the site. For example, we use cookies to improve your experience on our Websites, such as to allow you to return to the Website more easily, hold your shopping cart, or save your language preferences.
The length of time that information about you is tracked depends on the type of cookie: we use both session cookies (which generally expire when you close your browser) and persistent cookies (which remain on your device for an extended period of time).
We use your Personal Information to provide you with our Services, respond to your inquiries or requests and for other general business purposes, to conduct research and data analytics, and for marketing purposes (including providing you with personalized recommendations and offers), as further described below. When we collect Sensitive Information, we will use it for reasonably expected purposes in connection with products or services you request, or as authorized by law:
We may share each of the above categories of Personal Information in the following circumstances:
We may share Personal Information in other situations where we provide you with notice and, where required by law, with your consent. We may share anonymized (including aggregated) information with other parties for any legitimate purpose in accordance with applicable legal requirements.
You have certain choices regarding your Personal Information. Some of these choices and rights may vary based on where you live. Whether you have some or all of these rights will depend on the laws of your jurisdiction, as described below. We will not discriminate against you because you exercise these rights.
Your Right to Opt-Out of Marketing. You may inform us that you do not want InSinkErator to use your Personal Information to provide you with offers or send you newsletters, emails or other marketing communications, by sending your to ise_privacy@whirlpool.com. You may also unsubscribe from receiving promotional communications from a Whirlpool brand by clicking on the unsubscribe link provided in that brand’s promotional emails. However, please note that you cannot opt-out from all communications, as Insinkerator, Whirlpool and its brands may need to send you information related to your products (for example, warranties or service reminders), your orders, or your accounts.
Your Right to Revoke Consent. You may also use the email ise_privacy@whirlpool.com to withdraw your prior consent, including your consent to share your Personal Information with other parties (other than our service providers), or to request removal of your Personal Information from our message boards, blogs, or other interactive features on our Websites, subject to certain exceptions, such as our legal and contractual obligations. In some cases, we may not be able to remove your Personal Information, in which case we will let you know why.
Your Ability to Review/Correct. You may have the right to request that we correct your Personal Information, such as when the information is inaccurate, incomplete or no longer up to date. To make a request, contact us via ise_privacy@whirlpool.com.
Your Ability to Delete Information. You may have the right to request that we delete your information. To make a request, contact us at ise_privacy@whirlpool.com. Your request will be processed and fulfilled in accordance with any applicable laws. Please note that your information may not be deleted in its entirety from our systems, including in view of legal exceptions or obligations we have to retain certain data. We may also retain backup copies of your information, including to assist with any legal obligations, resolve disputes, and enforce our agreements. We will retain your information for as long as necessary to fulfill the purposes of processing described in this Notice. Keep in mind that we may have multiple accounts for you, and updating or deleting one account may not update or delete all of them — for example, your website account may differ from your App account.
Your Ability to Opt-Out of Sale / Targeted Advertising. If you reside in jurisdictions where these rights are available, you may request to opt out of the “sale” of Personal Information, as well as certain types of “behavioral” or “targeted” advertising based on information collected about you on non-affiliated websites, applications, or services (each as defined under applicable laws). Your request will be processed and fulfilled in accordance with any applicable laws. To make a request, contact us as ise_privacy@whirlpool.com. If you clear your cookies or your browser’s cache, you may need to set your preferences again.
Your Ability to Access Information (For California, Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, and Canadian Residents): If you live in these jurisdictions, you have the right to request access to your Personal Information and, where technically feasible, to request a portable copy of your Personal Information (as defined under and subject to applicable law). Oregon and Minnesota residents may request a list of the third parties (other than natural persons) to which InSinkErator has disclosed personal information. You may also have the right to confirm or obtain information about the processing of your Personal Information. To make a request, or contact us at ise_privacy@whirlpool.com.
Your Ability to Appeal (For Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, and Virginia Residents): If you live in these jurisdictions, you may have the right to submit a formal appeal if you are not satisfied with the outcome of your request. Please send appeals directly to ise_privacy@whirlpool.com.
Nevada Residents. If you are a Nevada resident, you can request that we not “sell” your “covered information” (as defined in applicable Nevada law). To make a request, email us at ise_privacy@whirlpool.com with “Nevada Do Not Sell” in the subject line.
California Residents: Your California Privacy Rights. If you are a California resident, California’s Shine the Light law permits you to request and receive information about disclosure of certain of your Personal Information to other parties for their direct marketing purposes. As described above, we may share your Personal Information with companies that market or provide products and services for our brands (such as, for example, service plans and extended warranties), unless you opt out from our marketing communications, or, where required by law, unless you have consented. To opt-out or submit a Shine the Light request, contact us at ise_privacy@whirlpool.com.
California residents also have the right to make the following requests. You have the right not to receive discriminatory treatment by InSinkErator for exercising privacy rights, and we will not discriminate against you because you exercise any of these rights.
Where appropriate or required by law, we will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the Personal Information and whether you have an account with us. If you designate an authorized agent to make a request on your behalf, please ensure the authorized agent identifies him/herself as an authorized agent. We may require written proof of the agent’s permission to make a request on your behalf, and we may need to verify your identity directly.
We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. Except as otherwise provided by applicable California law, for purposes of these requests under this section of the Privacy Notice, Personal Information does not include information we have collected as a service provider to our clients.
To view metrics on data subject requests made under the California Consumer Privacy Act that we have received, click here.
We may collect California residents’ Personal Information, like contact information, in connection with a financial incentive, such as a rebate, discount, special pricing or other promotional offer. Our offers and incentives generally reflect the value of the relationships that we have with the individuals who participate in these programs. Participation in these programs is voluntary and you may withdraw at any time by electing not to participate or contacting us using the information in the “Contact Us” section of this Privacy Notice.
We also want our California residents to know the following regarding our data collection, use, and disclosure of Personal Information in the past twelve months:
Data Security. We are committed to maintaining the security of the data you provide to us. We use reasonable organizational, technical, and administrative measures designed to protect Personal Information that we store or otherwise process, including preventing loss or theft and unauthorized access, use, disclosure or alteration of Personal Information. We also seek to use third-party service providers capable of protecting the information they maintain or process for us. Unfortunately, no data transmission over the internet or storage system can be guaranteed to be 100% secure. If you have any security concerns (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us using the information in the “Contact Us” section below.
Depending on the volume and sensitivity of the information, the purposes for which it is processed, and the format in which it is stored, we implement a combination of measures to protect your Personal Information, including:
Retention. We retain your Personal Information in accordance with applicable retention policies, and for as long as it is reasonably necessary for the purposes for which the Personal Information was collected. We also retain information as otherwise required by law. The criteria used to determine our retention policies include the length of our relationship with you, your requests, ongoing obligations such as contracts and services, and our legal obligations.
Cross-border transfers. As InSinkErator operates a global business, we and some of our service providers may also access, process or store Personal Information outside of the country, state, or province where you reside. As a result, this information may be subject to the law of that foreign jurisdiction, including any law permitting or requiring disclosure of the information to the government, government agencies, courts and law enforcement in that jurisdiction.
Our Services may contain links to websites, apps, and platforms owned by other companies. Because InSinkErator has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy notice of each website you visit. This Privacy Notice does not address, and we are not responsible for, the privacy or other practices of any other parties.
Our Services are not directed to individuals under the age of 16. We do not seek or knowingly collect information from individuals under the age of 16, and we request that such individuals do not provide Personal Information through our Services.
We may occasionally update this Privacy Notice. Please review the “Effective Date” at the top of this page to see when this Privacy Notice was last revised. If we make any material changes we will notify you as required by law, which may include by email (sent to the email address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
Your use of the Service(s) following these changes means that you acknowledge the revised Privacy Notice.
If you have any questions or complaints about this Privacy Notice or our handling of your Personal Information, please contact us by email at ise_privacy@whirlpool.com, or please write to us at the following address:
Global Data Protection Officer
Whirlpool Corporation
2000 N. M-63
MD 3599
Benton Harbor, MI 49022
U.S.A.
We try to respond to general privacy inquiries within 30 days or as otherwise required by law. Requests to opt-out from our marketing will be processed within 10 business days.